Setting up your online survey and collecting data seems easy enough, right? This can be true with an increasing amount of online survey tools at your disposal. Software like SurveyMonkey and DataCracker have taken the pain out of data collection and analysis. Although it is simple enough to create some survey questions and ask people to complete a survey there are also some hidden challenges that need to be overcome.
How do you attract meaningful and honest responses? Have you considered the way that your questions will be interpreted? Have you thought about the problem of predicting behaviors? These are just a few of the challenges that you will need to consider if you intend to uncover real insights that you can use. [Read more…]