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Analysing Survey Data: Conducting Market Research Surveys on a Shoestring Budget

Cutting cost - Image courtesy of David Castillo Dominici - FreeDigitalPhotos.netMaybe you’ve been contemplating doing some market research for your business. You could be looking at¬†analysing survey data to create customer profiles. Tweak your product offering. Or improve your marketing message. Jumping into market research can often appear daunting though. Both costly and time consuming.

This can be true. Especially if you engage the services of a professional market research firm. Luckily for you the internet has opened up a new set of cost effective alternatives for survey research.

Read on below for a step by step guide to carrying out your survey research on a shoestring budget. [Read more…]