You might have built up a healthy list of customers or you may be you have a growing list of email subscribers that are yet to convert to paying customer. So what types of questions should you be putting to these groups to help increase conversions?
“We have two ears and one mouth so we can listen twice as much as you speak”. This quote from Stoic philosopher Epictetus has always stuck with me. It is a powerful reminder for the need to listen to what our customers want. Rather than just assuming we know the answers and telling them what they want we should instead ask questions and listen to their responses. [Read more…]