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Market research, survey analysis and productivity.Subscribe Now

How To Increase Your Conversions By Asking Good Survey Questions

Businessman holding digital tablet with questionmarkYou might have built up a healthy list of customers or you may be  you have a growing list of email subscribers that are yet to convert to paying customer. So what types of questions should you be putting to these groups to help increase conversions?

“We have two ears and one mouth so we can listen twice as much as you speak”. This quote from Stoic philosopher Epictetus has always stuck with me. It is a powerful reminder for the need to listen to what our customers want. Rather than just assuming we know the answers and telling them what they want we should instead ask questions and listen to their responses. [Read more…]

Overcoming the Challenges that Come with Conducting Online Surveys

Conducting Online SurveysSetting up your online survey and collecting data seems easy enough, right? This can be true with an increasing amount of online survey tools at your disposal. Software like SurveyMonkey and DataCracker have taken the pain out of data collection and analysis. Although it is simple enough to create some survey questions and ask people to complete a survey there are also some hidden challenges that need to be overcome.

How do you attract meaningful and honest responses? Have you considered the way that your questions will be interpreted? Have you thought about the problem of predicting behaviors? These are just a few of the challenges that you will need to consider if you intend to uncover real insights that you can use. [Read more…]

How Many False Discoveries Have You Made? Putting Rigor Into Stat Testing

How Many False Discoveries Have You Made? Putting Rigor Into Stat TestingIf you look hard enough, surveys are filled with “insights”. There are always differences that could be interesting.  Men may like your product more than women.  Older people may buy your product less frequently.  Awareness may lift when you rejig your website.

The challenge with analyzing surveys is that many things that look like insights are probably wrong.  Statistical testing has been developed for just this problem.  The purpose of a “stat test” is to work out if a result in a survey that seems to be interesting is likely to be a one-off fluke, or, is a true insight. [Read more…]

You’re not still using cluster analysis are you? Do you wear a seatbelt when you drive?

Some short cuts are good. A faster way to drive to work. A delicious meal in five minutes.

You’re not still using cluster analysis are you? Do you wear a seatbelt when you drive?Some short cuts are bad. Driving without a seat belt. Failing to proof read. Cluster analysis. Yep. You read it right. Cluster analysis. [Read more…]

Show Me The Money: The Secrets Of Getting Responses To Your Online Survey

If you’re contemplating sending a survey to your existing or prospective customers chances are you’ll be sending it via email. The act of creating the online survey itself has been made relatively easy using tools like SurveyMonkey and SurveyGizmo. The hard part is getting people to respond to your email survey request. [Read more…]

Analysing Survey Data: Conducting Market Research Surveys on a Shoestring Budget

Cutting cost - Image courtesy of David Castillo Dominici - FreeDigitalPhotos.netMaybe you’ve been contemplating doing some market research for your business. You could be looking at analysing survey data to create customer profiles. Tweak your product offering. Or improve your marketing message. Jumping into market research can often appear daunting though. Both costly and time consuming.

This can be true. Especially if you engage the services of a professional market research firm. Luckily for you the internet has opened up a new set of cost effective alternatives for survey research.

Read on below for a step by step guide to carrying out your survey research on a shoestring budget. [Read more…]

Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling

DataCracker - Use segmentation to create effective customer profilingYour customers aren’t all the same. Segmenting customer lists and creating customer profiles continues to be a top priority for marketers. By tailoring messages to different groups of customers you could be opening the door to higher conversion rates, customer engagement and sales. If you feel like your business isn’t doing enough segmentation of your customer base then read on to find out how you can start creating your own useful customer profiles. [Read more…]

They Say “Know Your Target Market”, but Which Target Market? (Market Segmentation)

Market segmentation with DataCracker

“Know your target market” is one of the mantras of modern business.  It is shorthand for saying that its a good idea to design your product and communications so that they can be found by, and appeal to, the customers that you think are the best prospects.

If you are an established product working out your target market can be as simple as profiling your customers and can be done using predictive modeling.  However, if you have a new product, or, are struggling and suspect you are targeting the wrong target market, you need to segment your market prior to deciding who to target.

Market segmentation is the term that marketers use for breaking a market up into parts and developing different strategies for the different segments.  Almost all businesses segment their markets.  Nevertheless, there are two quite different logics of segmentation and it is important to have a clear view of which you are trying to employ. [Read more…]

Using Market Research: How To Analyze Survey Data Test and Refine Your Business Idea

shoppingBefore spending thousands of dollars on developing a product and committing to months of exhaustive customer acquisition strategies it is worthwhile hedging your bets and learning how how to analyze survey data , use basic market research to test and refine your idea. A useful strategy to implement at the idea conception stage is concept testing. [Read more…]

Diagnosing Customer Experience Problems with Market Research (and Doing It Economically)

Diagnosing customer experience problems with market researchYou have a suspicion that something is wrong.  Sales are going in the wrong direction. You are hearing the odd complaint.  The vibe is generally bad.  But how do you work out what the real problem is?  And indeed, how do you work out if you really do have a problem? [Read more…]