You have a suspicion that something is wrong. Sales are going in the wrong direction. You are hearing the odd complaint. The vibe is generally bad. But how do you work out what the real problem is? And indeed, how do you work out if you really do have a problem? [Read more…]
Data analysis software that everyone can use.
DataCracker is a new web-based survey analysis tool that makes it easy for anyone to find and share insights from their surveys.
DataCracker was built on the idea of democratizing data analysis. We set out to build data analysis software that everyone can use.
There are many excellent online tools for collecting survey data such as Survey Monkey and Survey Gizmo but they lack the powerful statistical testing, segmentation and predictive modelling tools found in DataCracker.
At the other end of the spectrum there are statistical programs like SPSS and Wincross. These programs are very powerful but they are overly difficult to use. Most time-conscious professionals and entrepreneurs do not specialise in one field like market research. It is not feasible to pay for and learn to use software like this for a one-time research project. DataCracker is the easy solution to finding insights from your survey data.