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Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling

DataCracker - Use segmentation to create effective customer profilingYour customers aren’t all the same. Segmenting customer lists and creating customer profiles continues to be a top priority for marketers. By tailoring messages to different groups of customers you could be opening the door to higher conversion rates, customer engagement and sales. If you feel like your business isn’t doing enough segmentation of your customer base then read on to find out how you can start creating your own useful customer profiles. [Read more…]