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The Almost $64 Question: Road-testing Google Consumer Surveys and Toluna QuickSurveys

In the olden days – and by “olden” I mean the last century – it was expensive to conduct market research. Even if you only asked a single question you were generally looking at spending at least $1,500. Today, you can ask a single question, and get a heap of profiling data, for around $100.  And, you get your results much faster.

The almost $64 question Survey Analyzer: road-testing Google Consumer Surveys and Toluna QuickSurveysTo get a feeling for how this works in practice, I  road-tested a couple of the new super-cheap services: Toluna QuickSurveys and Google Consumer Surveys. I tested Google because it is the new kid on the black, doing things completely differently to everybody else. There was no particular science behind my choice of Toluna and I suspect I would have had broadly similar experiences if using any one of the other “traditional” DIY market research services. [Read more…]

Clouds with Silver Lining: Freemium Text Analytics

Tom CruiseWorking out how to analyse text data is one of the most difficult problems in data analysis.  To get your head around how difficult it is, look at the table below.  This shows the answers of 20 people to the question “What do you dislike about Tom Cruise?” [Read more…]