Subscribe to our mailing list

* indicates required
Close

Market research, survey analysis and productivity.Subscribe Now

A Quick DataCracker Predictive Tree Tutorial

Welcome back to our tutorial video series. In this video, we’ll show you how to use one of DataCracker’s advanced data analysis tools – Predictive Modelling (or Predictive Tree).

A predictive tree, or decision tree, is a visual model that shows how some input data predicts the value of target data. For example, a predictive tree could show that age and gender can predict the value of attitude data.

A series of charts will be displayed in a tree format, showing how the chart values (the target data) change according to the input data.

Check out our blog post Implementing the 80:20 Rule with Predictive Modeling for more information on how you can use Predictive Modelling for your business.

Having more questions on how to dig deeper into your survey results? Visit our DataCracker Knowledge Base or leave your questions in the comments below.

 

A Quick DataCracker Segmentation Tutorial

In this video, we’ll show you how to use one of DataCracker’s advanced data analysis tools – Segmentation.

What does it do? Segmentation will help you identify whether there are different groups of people in your customer base and how each group differs from others.

Why do you need to know? There are many reasons why you should segment your customers – focusing your resources, re-packaging your product/service offer and developing more effective marketing campaigns to name a few.

Check out our blog post Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling for more information on how you can utilize segmentation to be a smarter marketer.

Don’t forget to check back here for even more useful tips on analyzing survey data.

Having more questions on how to dig deeper into your survey results? Visit our DataCracker Knowledge Base or leave your questions in the comments below.

How To Increase Your Conversions By Asking Good Survey Questions

Businessman holding digital tablet with questionmarkYou might have built up a healthy list of customers or you may be  you have a growing list of email subscribers that are yet to convert to paying customer. So what types of questions should you be putting to these groups to help increase conversions?

“We have two ears and one mouth so we can listen twice as much as you speak”. This quote from Stoic philosopher Epictetus has always stuck with me. It is a powerful reminder for the need to listen to what our customers want. Rather than just assuming we know the answers and telling them what they want we should instead ask questions and listen to their responses. [Read more…]

You’re not still using cluster analysis are you? Do you wear a seatbelt when you drive?

Some short cuts are good. A faster way to drive to work. A delicious meal in five minutes.

You’re not still using cluster analysis are you? Do you wear a seatbelt when you drive?Some short cuts are bad. Driving without a seat belt. Failing to proof read. Cluster analysis. Yep. You read it right. Cluster analysis. [Read more…]

Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling

DataCracker - Use segmentation to create effective customer profilingYour customers aren’t all the same. Segmenting customer lists and creating customer profiles continues to be a top priority for marketers. By tailoring messages to different groups of customers you could be opening the door to higher conversion rates, customer engagement and sales. If you feel like your business isn’t doing enough segmentation of your customer base then read on to find out how you can start creating your own useful customer profiles. [Read more…]

They Say “Know Your Target Market”, but Which Target Market? (Market Segmentation)

Market segmentation with DataCracker

“Know your target market” is one of the mantras of modern business.  It is shorthand for saying that its a good idea to design your product and communications so that they can be found by, and appeal to, the customers that you think are the best prospects.

If you are an established product working out your target market can be as simple as profiling your customers and can be done using predictive modeling.  However, if you have a new product, or, are struggling and suspect you are targeting the wrong target market, you need to segment your market prior to deciding who to target.

Market segmentation is the term that marketers use for breaking a market up into parts and developing different strategies for the different segments.  Almost all businesses segment their markets.  Nevertheless, there are two quite different logics of segmentation and it is important to have a clear view of which you are trying to employ. [Read more…]

Implementing the 80:20 Rule with Predictive Modeling

80:20 rule, predictive modelingIt has lots of names.  The 80:20 rule.  The pareto principle.  HVC.  Power Laws.  Zipf laws.  Whatever we call it, the idea is that around 20% of our potential customers will account for 80% of our upside.  While the numbers can move around a bit, this basic idea applies in all aspects of customer management.  It applies among your customers: a small proportion of your customers will provide most of your profit.  It also applies among your prospects: a small proportion of the prospects have the potential to deliver much more profit than the rest.

If the 80:20 rule describes your market, how can you leverage it?  Fortunately, it is pretty straightforward! [Read more…]