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A Quick DataCracker Predictive Tree Tutorial

Welcome back to our tutorial video series. In this video, we’ll show you how to use one of DataCracker’s advanced data analysis tools – Predictive Modelling (or Predictive Tree).

A predictive tree, or decision tree, is a visual model that shows how some input data predicts the value of target data. For example, a predictive tree could show that age and gender can predict the value of attitude data.

A series of charts will be displayed in a tree format, showing how the chart values (the target data) change according to the input data.

Check out our blog post Implementing the 80:20 Rule with Predictive Modeling for more information on how you can use Predictive Modelling for your business.

Having more questions on how to dig deeper into your survey results? Visit our DataCracker Knowledge Base or leave your questions in the comments below.

 

A Quick DataCracker Segmentation Tutorial

In this video, we’ll show you how to use one of DataCracker’s advanced data analysis tools – Segmentation.

What does it do? Segmentation will help you identify whether there are different groups of people in your customer base and how each group differs from others.

Why do you need to know? There are many reasons why you should segment your customers – focusing your resources, re-packaging your product/service offer and developing more effective marketing campaigns to name a few.

Check out our blog post Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling for more information on how you can utilize segmentation to be a smarter marketer.

Don’t forget to check back here for even more useful tips on analyzing survey data.

Having more questions on how to dig deeper into your survey results? Visit our DataCracker Knowledge Base or leave your questions in the comments below.

How To Increase Your Conversions By Asking Good Survey Questions

Businessman holding digital tablet with questionmarkYou might have built up a healthy list of customers or you may be  you have a growing list of email subscribers that are yet to convert to paying customer. So what types of questions should you be putting to these groups to help increase conversions?

“We have two ears and one mouth so we can listen twice as much as you speak”. This quote from Stoic philosopher Epictetus has always stuck with me. It is a powerful reminder for the need to listen to what our customers want. Rather than just assuming we know the answers and telling them what they want we should instead ask questions and listen to their responses. [Read more…]

Overcoming the Challenges that Come with Conducting Online Surveys

Conducting Online SurveysSetting up your online survey and collecting data seems easy enough, right? This can be true with an increasing amount of online survey tools at your disposal. Software like SurveyMonkey and DataCracker have taken the pain out of data collection and analysis. Although it is simple enough to create some survey questions and ask people to complete a survey there are also some hidden challenges that need to be overcome.

How do you attract meaningful and honest responses? Have you considered the way that your questions will be interpreted? Have you thought about the problem of predicting behaviors? These are just a few of the challenges that you will need to consider if you intend to uncover real insights that you can use. [Read more…]

Show Me The Money: The Secrets Of Getting Responses To Your Online Survey

If you’re contemplating sending a survey to your existing or prospective customers chances are you’ll be sending it via email. The act of creating the online survey itself has been made relatively easy using tools like SurveyMonkey and SurveyGizmo. The hard part is getting people to respond to your email survey request. [Read more…]

Clouds with Silver Lining: Freemium Text Analytics

Tom CruiseWorking out how to analyse text data is one of the most difficult problems in data analysis.  To get your head around how difficult it is, look at the table below.  This shows the answers of 20 people to the question “What do you dislike about Tom Cruise?” [Read more…]

Analysing Survey Data: Conducting Market Research Surveys on a Shoestring Budget

Cutting cost - Image courtesy of David Castillo Dominici - FreeDigitalPhotos.netMaybe you’ve been contemplating doing some market research for your business. You could be looking at analysing survey data to create customer profiles. Tweak your product offering. Or improve your marketing message. Jumping into market research can often appear daunting though. Both costly and time consuming.

This can be true. Especially if you engage the services of a professional market research firm. Luckily for you the internet has opened up a new set of cost effective alternatives for survey research.

Read on below for a step by step guide to carrying out your survey research on a shoestring budget. [Read more…]

Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling

DataCracker - Use segmentation to create effective customer profilingYour customers aren’t all the same. Segmenting customer lists and creating customer profiles continues to be a top priority for marketers. By tailoring messages to different groups of customers you could be opening the door to higher conversion rates, customer engagement and sales. If you feel like your business isn’t doing enough segmentation of your customer base then read on to find out how you can start creating your own useful customer profiles. [Read more…]

They Say “Know Your Target Market”, but Which Target Market? (Market Segmentation)

Market segmentation with DataCracker

“Know your target market” is one of the mantras of modern business.  It is shorthand for saying that its a good idea to design your product and communications so that they can be found by, and appeal to, the customers that you think are the best prospects.

If you are an established product working out your target market can be as simple as profiling your customers and can be done using predictive modeling.  However, if you have a new product, or, are struggling and suspect you are targeting the wrong target market, you need to segment your market prior to deciding who to target.

Market segmentation is the term that marketers use for breaking a market up into parts and developing different strategies for the different segments.  Almost all businesses segment their markets.  Nevertheless, there are two quite different logics of segmentation and it is important to have a clear view of which you are trying to employ. [Read more…]

DataCracker Tutorial – How To Analyze Survey Data

  • Have you ever freaked out when it comes to working with data?
  • Did it take you unreasonably long to get so little insight from your customer data?
  • Have you ever dreamed of an app that can automatically analyze your surveys, tell you the golden nuggets of your data, and even better – write a report for you?

If you answer yes to any of the above questions. This video is for you.

Welcome to our first tutorial video on survey results analysis. In this video, we will show you how easy it is to make DataCracker do the hard work for you.

Visit our DataCracker Knowledge Base or leave your questions in the comments below for more tips on making the most out of your customer data.