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A Quick DataCracker Segmentation Tutorial

In this video, we’ll show you how to use one of DataCracker’s advanced data analysis tools – Segmentation.

What does it do? Segmentation will help you identify whether there are different groups of people in your customer base and how each group differs from others.

Why do you need to know? There are many reasons why you should segment your customers – focusing your resources, re-packaging your product/service offer and developing more effective marketing campaigns to name a few.

Check out our blog post Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling for more information on how you can utilize segmentation to be a smarter marketer.

Don’t forget to check back here for even more useful tips on analyzing survey data.

Having more questions on how to dig deeper into your survey results? Visit our DataCracker Knowledge Base or leave your questions in the comments below.